Contests are a great way to get your audience excited to engage with your brand. They are also a great marketing tactic to generate new leads and increase brand awareness. Managing a contest may seem easy, but there is a lot of work and effort that goes behind. From marketing to execution, it can be very time-consuming process.
With our expertise in marketing, we can take this tedious task off your shoulder so you have one thing less to worry about. Here are some common processes and considerations in relation to contest marketing:
Planning & Conceptualization
We specialize in crafting consumer journey for brands to deliver the best user experience with the brand’s KPI in mind.
Contest Designing
Spice up your contests with the latest technology in the market. Be it an interactive game or microsite, you can be sure that your contest will be engaging at every touch point. e.g. Interactive Web Games, AR/ VR and Face Recognition.
Legal Compliance
Organizing a contest always come with the necessity of making sure it adheres to relevant legal stipulations. Legal considerations differ in every country, from PDPA compliance to winner selection process. Legal issues can often complicate matters.
Marketing & Promotions
With every contest, targeting the right audience matters as much as how they are targeted. A well thought out marketing plan to get recruitment determines the success or failure of your campaigns. With our expertise in online and offline activations, we are best poised to assist.
Prize Fulfillment
A logistical nightmare in its own right. With all the tedious logistics processes involved, this can be a great challenge to manage. Leave the cumbersome tasks to us to help you manage the sampling/ prize fulfillment, and that includes the administration, warehousing and logistics delivery process.
Post-Launch Follow-Up
Monitor your campaign real-time results and KPI(s) with our live dashboard. On top of which, our recommended actionable insights and post-campaign reports will help to evaluate what worked well and what can be improved for future campaigns.
Time To Get Started!
Speak to our team and we’re happy to hear from you. Make an enquiry and let’s get to know each other better.
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